The Importance of Box Office in Theatre Production

Eseovwe Emakunu

doi:10.56062/

Authors

Eseovwe Emakunu Department of Creative Arts, Dennis Osadebay University, Asaba, Delta State.

DOI:

https://doi.org/10.56062/

Keywords:

Indigenous Identity, Cultural Representation, Colonial Stereotypes, Native American Drama.

Abstract

The paper focuses on the discussion and revelation of the importance of the box office in a theatre production. In the theatre, the box office or ticket office, as it is called in most cases, is a place where tickets are sold to the public for admission to an event or performance. The box office exists in all theatres and is very functional, especially if the theatre is determined to make a profit and stay functional. The box office does not serve as the point of ticket sales alone; it is the theatre’s accounting department and also a reference point in the calculation of the number of persons that attended a particular theatre production. In a theatre production, the box office holds great economic importance; it is the point of economic transaction in the production. It serves the role of record and bookkeeping of the number of persons that attended/attended a theatre production. This is why the study concludes by saying that no matter how the theatre structure may be, the box office cannot be pushed aside on the production day, as it is a major factor in the arms of theatre.

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