Popular Culture and the Nigerian Filmic Space: The Efficacy-Entertainment Braid
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https://doi.org/10.56062/Keywords:
Film, Nigerian, Popular Culture, Social Media, TrendsAbstract
Popular culture is ever evolving; it creates eddies and currents and is a complex of interdependent viewpoints with effects on society. The Nigerian film industry has developed into a powerful cultural force that shapes values and social standards while also entertaining. This study interrogates how Nigerian films use popular culture to craft gripping stories. It demonstrates how filmmakers key into trends to boost the industry. Arguing from popular culture theoretical perspective, this study adopts ethnography to map the currency that popular culture has gained. It argues that popular culture has become essential in today's globalized society due to its constant rise which could also be attributed to the rise of new technologies. The study submits that Nigerian films are a product of their culture and, as such, represent the attitudes, beliefs, and concerns that are prevalent in society, even though they also have an impact on the mass culture that watches them.
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