Representation of Media and Culture in the Writings of Marshall McLuhan

Abstract

Marshall McLuhan was a Canadian novelist, philosopher, media theorist, and communication specialist best recognised for his studies on media's social impact. McLuhan is renowned as "The Man Who Changed the Face of Communication." His theories have shaped media studies, and many are still relevant today. McLuhan's most famous thesis, "the medium is the message," holds that a communication's medium is more important than its substance. McLuhan created this concept. McLuhan believed that different media affect how we learn and view the world. These impacts might vary. Television and the internet stimulate holistic, integrated thinking, unlike print media, which emphasises individuals and sequential thinking. Traditional media includes books and newspapers. Television and the internet inspire more integrated thinking than newspapers, for instance. McLuhan's "global village" is another key concept. He said electronic media had enabled worldwide communication. He stated this had created a society where people could better understand and respect various cultures.