Representation of Media and Culture in the Writings of Marshall McLuhan

Authors

  • Arun Kumar Yadav Assistant Professor, Department of English, Swami Shukdevanand College, Shahjahanpur, U.P.
  • Jauly Yadav Research Scholar, Department of English, Swami Shukdevanand College, Shahjahanpur, U.P.

DOI:

https://doi.org/10.56062/

Keywords:

Media, Culture, Marshall McLuhan, Global Village

Abstract

Marshall McLuhan was a Canadian novelist, philosopher, media theorist, and communication specialist best recognised for his studies on media's social impact. McLuhan is renowned as "The Man Who Changed the Face of Communication." His theories have shaped media studies, and many are still relevant today. McLuhan's most famous thesis, "the medium is the message," holds that a communication's medium is more important than its substance. McLuhan created this concept. McLuhan believed that different media affect how we learn and view the world. These impacts might vary. Television and the internet stimulate holistic, integrated thinking, unlike print media, which emphasises individuals and sequential thinking. Traditional media includes books and newspapers. Television and the internet inspire more integrated thinking than newspapers, for instance. McLuhan's "global village" is another key concept. He said electronic media had enabled worldwide communication. He stated this had created a society where people could better understand and respect various cultures. 

References

McLuhan, Marshall. The Mechanical Bride: Folklore of Industrial Man. Beacon Press, 1951.

---. The Gutenberg Galaxy: The Making of Typographic Man. University of Toronto Press, 1962.

---. Understanding Media: The Extensions of Man. MIT Press, 1994.

McLuhan, Marshall, and Quentin Fiore. The Medium Is the Massage: An Inventory of Effects. Bantam Books, 1967.

---. War and Peace in the Global Village. Bantam Books, 1968.

McLuhan, Marshall, and Wilfred Watson. From Cliché to Archetype. Viking Press, 1970.

---. Culture Is Our Business. McGraw-Hill, 1970.

McLuhan, Marshall, and Barrington Nevitt. Take Today: The Executive as Dropout. Harcourt Brace Jovanovich, 1972.

Marshall McLuhan, Eric McLuhan. Laws of Media: The New Science University of Toronto Press. 1988

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Published

2022-11-25

How to Cite

Arun Kumar Yadav, and Jauly Yadav , translators. “Representation of Media and Culture in the Writings of Marshall McLuhan”. Creative Saplings, vol. 1, no. 8, Nov. 2022, pp. 69-84, https://doi.org/10.56062/.

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